Tuesday, July 14, 2009

Teenagers like going to the movies, but don't really care what movie they see...

A new study from Morgan Stanley (http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aG2UIb23pNQ0) shows that teenagers like going to the movies but really don't care what movie it is. The good news is that it seems like the movie industry is here to stay. Despite rough economic times people are still going to the movies. Thank God for escapism. It is what has kept the movie-going experience so strong: the big screen spectacle that people will always be willing to pay good money for this.

The bad news is that many bad movies will get top box office results because of this. Morgan Stanley also reported that going to the movies for teenagers is more of a social gathering. The movie itself isn't really an issue. Which means to me that if the actors are cute, and the lighting and sound is good, people will be easily entertained.

This same report showed that the opposite goes for the music industry unfortunately. Besides concerts, teenagers don't really buy music anymore. It is so easy to download a song or listen to it on an online streaming site like Pandorra.

The movie going experience is meant to be fun so I don't really mind the fact that bad movies get made and make back money. Hey, you need the bad in order to justify the good. This can only leave room for surprise hits to come through.

Go Hollywood!

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